The
Process
Step 1. Initial Consultation:
First thing we do when starting a new search engine
optimization (SEO) campaign is find out the goals for
your site and the optimization in general. For instance,
is the goal simply to drive more targeted traffic to the
site or is it to get people to sign up for a newsletter?
Is the goal to get someone to make a purchase online, or
is it to entice people to call or email for more
information? Usually, the goals will be a combination of
things. Very often different pages within the site will
have different goals, and these need to be kept in mind
throughout the SEO process. This information also helps
us figure out how much rewriting or editing of the text
will be necessary to reach your goals.
Step 2. Analysis of
Competitors:
We research & analyze your top competitors, study them
so as to help you identify the best online marketing
opportunities in your industry and also assist choosing
the keywords to be targeted.
Step 3. Development of targeted
keywords list:
Success of website optimization largely depends on
selecting the right keywords. At this point, you have to
send us a list of the phrases that you feel are
important to your site. These are phrases you want
people to find you in the major search engines. We
spend a lot of effort on keyword analysis because
targeting the wrong keywords will not send you the
traffic you need to succeed, just additional traffic.
Step 4. Editing your text:
Once the keyword phrases are chosen to target
your traffic, it's time to implement them within the
text of your home page. We will also place linked text
within the body of your home page to increase your home
page relevancy. Having industry related businesses link
to your site also increases your relevancy.
Step 5. Optimizing HTML code:
At this point, one of our SEO experts will once again
analyze your top competition in major search engines for
the keywords chosen by you, and then accordingly
optimize the coding behind your site, the infrastructure
of your site and what the search engines see. Optimizing
the html code includes creating title tags, meta
description tags, meta keyword tags, image alt tags, and
hyperlinks mentioned above. All of these are important
factors in helping the search engine spiders properly
index your site.
Step 6. Rank reporting:
Now we begin the submissions! Please understand that it
can take 60 to 90 days to see improvement in your search
engine rankings, after your optimization has been
completed. We make available to you online monthly
reports on your search engine rankings showing you
exactly what your rankings are in each search engine, by
each keyword phrase. We at BMB believe in long-term
relationships, which means going that extra mile to help
your business succeed on the internet. We appreciate the
opportunity to help you.
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