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SEO Chat
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Get
the Facts about Search Engine Optimization (SEO)
For those interested in our glossary of SEO terms,
please click here.
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What is Search Engine Optimization (SEO)
Defined... SEO is the process of increasing the amount
of visitors to a web site by ranking high in the search
results of a search engine. The higher a web site ranks
in the results of a search, the greater the chance that
that site will be visited by a user.
That's true, but simply stated, what SEO means with
BringMeBiz (BMB) is online marketing success! Through
extensive keyword research and analysis and by applying
years of experience that has led to the optimization of
over 11,000 web pages, BMB will effectively format your
website so that it is "search engine friendly"...
resulting in higher rankings.
Aren't most websites optimized
when they are developed?
No. Only a small percentage of website designers and
developers actually optimize web pages for search engine
placement while they are creating a website. Most Search
Engine Optimization (SEO) is done after the fact... if
at all. So, optimizing your website with BringMeBiz
gives you a huge advantage over the majority of your
competition.
Simply adding keywords to my
website's meta tag will get me ranked high, right?
Wrong. In today's world, most major search engines don't
put much weight on a website's meta tag coding.
BringMeBiz can develop a comprehensive optimization
campaign for you that will include proper formatting of
all HTML code, analysis and modifications to on-page
content, increase in traffic, research and develop of
link popularity... and more.
It's good to repeat a keyword
many times on every page, right?
Yes... and No. While it is essential to use targeted
keywords throughout your on-page content, there is a
line that you can cross. It's all based on a Keyword
Density Rating (KDR - explained below). An effective KDR
is between 3 - 6%. Some search engines will actually
penalize your website if the KDR is any higher, causing
lower rankings.
How does Search Engine
Optimization compare to Pay-per-click marketing?
Did you know that according much of the research that is
available regarding pay per click shows that ONLY about
5% of search engine searchers ever even click any links
on the right hand side of the page - or the Pay Per
Click side of the page. That alone is a staggering
fact. While we do not recommend stopping your PPC
advertising in the event it is providing a good ROI, we
simply recommend adding another potentially higher ROI
layer of advertising to your online marketing efforts.
Give us the opportunity to detail this a little better
and explain why you should absolutely consider organic
SEO.
What is a Keyword Density
Ranking (KDR)?
Defined... a KDR is the ratio of the number of
occurrences of a particular keyword or phrase to the
total number of words in a page. With BringMeBiz you can
be sure that your KDR will be properly adjusted and
maintained.
The more outbound links I have,
the higher my pages will rank, right?
Yes. Outbound links from your website to related or
unrelated sites can help your overall page ranking.
The more inbound links I have,
the higher my pages will rank, right?
Yes... and No. Having other websites link to your site
is generally a good thing. However, the quality of those
links is important. Links coming in from
industry-related websites are reworded by the major
search engines, while having too many links coming in
from unrelated sites can actually be penalized causing
your overall ranking to go down.
Updating my site regularly will
help my rankings, right?
Absolutely. By continually updating outdated content,
adding new pages, fixing broken links and performing
general maintenance to your website, you will signal the
search engine bots and crawlers to keep coming back and
re-indexing your site. This can have a dramatic effect
on increasing and maintaining your rankings over time.
When can I expect results with
BringMeBiz?
Typically, you can expect to see an increase in keyword
ranking in 60-90 days. Depending upon the competition
and popularity of the keyword phrases chosen for your
SEO campaign, results can be seen as quickly as 10-15
days or may take longer to penetrate the search engines
providing marked results as far out as 4 to 6 months.
BringMeBiz will help you select the keyword phrases that
will provide optimal positioning in the major search
engines.
Do I need to have a robots.txt
file on my website?
Yes. A robots.txt file is the first thing that a search
engine bot looks for when indexing your website. This
file tells the search engines exactly where to go and
what to index within your site.
Will having Flash on my website
lower my search engine ranking?
No... if formatted correctly. This is one of the biggest
myths talked about in the SEO industry. It is true that
search engines cannot index the Flash piece of a website
itself, but if the Flash code is formatted properly it
will not have any negative effect on search engine
rankings. |
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Copyright 2005-2006.
All rights reserved.
Bring Me Biz - a division of Omega Communications, Inc.
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Connecticut Office
1 Center Street, Southington, CT 06106
Telephone: (877) 239-7100 | Fax: (860) 276-0192
Email:
sales@bringmebiz.com
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Virginia Office
1057 East Main Street, Radford, VA 24141
Telephone: (540) 633-6327 |
Fax: (540) 633-3975
Email:
sales@bringmebiz.com
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