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Above the Fold
This refers to
the portion of the search engine search results page
that is visible without scrolling down.
Anchor
A text, or
graphic that is clickable and links to anther site,
Blog
Blog is short
for the term Weblog. A Blog is a journal or online
bulletin board that is updated frequently by the general
public.
Browser Caching
The speeding up
process of a web browser such as FireFox or Internet
Explorer storing Internet files locally on one's
computer in efforts to speed up web page load times.
At times, to review changes on your website files
online, you may need to clear your browser cache so that
the files you are looking at are in fact the new ones
rather than a file stored in cache memory.
Click-Through-Rate (CTR)
The number of
clicks on a web page's linked text or graphic divided by
the number of times the linked text or graphic was
actually displayed. Usually in percentage format.
Conversion Rate
This refers to
the amount of times a visitor sent to your website turns
into a sale or request to receive more information.
Usually in percentage format.
Cost-Per-Click (CPC)
This is the fee
you are paying for Internet searchers to find and click
on your advertised link in the sponsor areas of search
engines like Google. Google provides pay per click
advertising through a service called Google AdWords.
CPM
This is the
cost per 1,000 impressions.
Deep
Linking
The process of
linking a deep page within a website from an earlier
page. For example, a direct link to page 5 of an 8
page series. This allows users to bypass certain
welcome type information that may not be necessary for
them to view or review.
Description Tag
This is a Meta
Tag found in the HTML code of a website page that
provides a description of the page or search engine
listings.
Domain Name
This is the
unique name of your website. For example, "www.MyWebsiteDomainName.com"
is a domain name.
Doorway Page
Web pages that
are setup specifically for search engines. Once the
visitor reaches the page, they are then redirected to
another website or webpage. Typically not a good
think in the SEO world, but there is such a thing as an
OK doorway page.
Frames
The use of
multiple, independent sections to create a single Web
page. Each frame is built as a separate HTML file but
with one "master' file to identify each section. When a
user requests a page with frames, several pages will be
displayed as panes.
File-Transfer-Protocol (FTP)
A protocol used
for website author to upload pages to their website
hosting provider to put their web files live. We
will ask for FTP information so that we can grab your
web files and perform the on-page search engine
optimization services and then re-upload the pages back
to your web server.
Inbound Link
A link from
another website (not from within your own website) into
your website.
Internet Marketing
Simply stated,
something that we specialize in - Strategies and
techniques applied on the Internet to support a
company's overall online marketing objectives.
IP
Address
Each machine
that connects to the Internet has an address referred to
as an Internet Protocol (IP) address. The IP
address is 4 numbers separated by dots, such as
123.45.67.890
JavaScript
Java Script is
a scripting language that can be embedded into the HTML
of a webpage to add functionality. JavaScript IS
NOT Java Programming.
Keyword
Words that
relate to a particular topic found in your website.
A keyword for a webpage should be the basis and topic of
the actual webpage.
Keyword Density
This is the
number of times a particular keyword or keyword phrase
is found within a webpage divided by the total number of
words on the page. This is an important element of
on-page search engine optimization.
Keyword Research
The search for
keywords related to your website and the analysis of
which ones yield the highest return on investment (ROI).
Keywords Meta Tag
Used to help
define the primary keywords of a Web page in order to
achieve a ranking on search engines against those
keyword queries.
Link
Popularity
This is a
measurement of the quantity and quality of other
websites that link into your website. A very
important part of off-page search engine optimization.
Meta
Tags
Meta Tags are
basic information strategically placed in a web page not
intended for users to see but instead passes information
to search engine crawlers.
Off
Page Optimization
Let us explain
this better by reaching out to us vie email or
telephone.
On
Page Optimization
Let us explain
this better by reaching out to us vie email or
telephone.
Pay-Per-Click (PPC)
Advertising
model in which advertisers pay for click through to
their website. Ads are served based on keywords or
themes. An example is Google Adwords.
Page
Rank (PR)
A system
devised by Google that measures not only how many links
point to a website, but the "quality" of the sites
providing the links.
Reciprocal Links
The exchange of
links from one site to another. An example is you
place a link to your website on another website in
exchange for reciprocating the same service back to that
website author.
Search Engine Optimization (SEO)
Info Here
Search Engine Spam
This is the
excessive manipulation done with on-page SEO in efforts
to influence search engine rankings, often for pages
which contain little or no relevant content. This
tactic can result in penalization of a web site.
Search Engine Submission
The act of
supplying a URL to a search engine in an attempt to make
a search engine aware of a site or page.
Redundantly stated, the act of adding your URL to a
search engine via an add URL tool provided by a
particular search engine or software tool that does this
for you.
Title Tag
This is an HTML
tag that is used to define the text in the top line of a
Web browser, such as FireFox or Internet Explorer.
It is also used by many search engines as the title of
search listings
URL
An acronym for
"Uniform Resource Locator," this is the address of a
resource on the Internet. World Wide Web URLs begin with
http://. An example would be "http://www.MyURL.com"
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